VIDEOGAMES DEVELOPMENT FOR COMPANIES
We design and build multimedia games promoting brands or products. Our products range from games for smartphones and/or tablets to games inside interactive environments. We focus on the social aspects of the game, bringing them to life in real spaces whenever possible. When not, we employ virtual ones.
WHAT IS THE ADVERGAME?
Advertising and gaming blend together to identify games developed specifically to communicate advertising messages, to develop brand awareness and to generate traffic towards the commercial websites.
ADVANTAGES OF THE ADVERGAME
The “gamification” of business concepts leads to the involvement of the clients, who are called to compete with the game and with the other players. If the game is tied to a contest, we add a rank to highlight the position of the participants.
We aim to make the games as socializing as possible. This can easily be achieved when creating games inside interactive environments, in which you share spaces with others, and you directly play with or against other participants. In solo games, both on smartphones and online, we try to communicate a sense of “gaming community” to make the gaming world and the brand associated to it lively, as well as making the experience more engaging.
According to the customer’s needs, we gather through the game a series of statistical data regarding the users’ behaviour; for example, we can show how much the augmented reality services or the links to the site were used, or how much the game has been played or even which are the main areas of interest for the users.
Our creations range from games in interactive event environments to iOS/Android publications that can be associated with a promotion. We often combine gaming with augmented reality services and we grant a link between the game and paper brochures.
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Through augmented reality experiences it is possible to access further information and interactive games.