Geneva ST Showroom
In collaboration with LUCA GREGOLI GROUP, we produced the multimedia set-up of the ST Microelectronics showroom inside the Geneva headquarters.
It consists of a large interactive table, a videowall made of 9 synchronized screens in native resolution and three large walls that narrate through Augmented Reality the company’s fields of expertise.
From our point of view, these walls are the most interesting part of the set-up since their significant dimension allows the observation of the smallest details. The access to the content is granted by framing specific points on the wall that let the animations begin. The simplicity of use and the magic generated by the wall through the tablets make this installation effective both in terms of content and emotions.